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The current market contains all types of foods and beverages that have been enhanced with herbs, vitamins, minerals and the like all in an effort to market them as “healthier.” Joining Red Bull, the new names on the vitamin enhanced beverage block are Tava, Diet Coke Plus, and Stampede Light.
Red Bull is the brand name of an energy drink popular throughout the world It contains B vitamins, a total of 30 milligrams in the form of niacin, pantothenic acid, B6 and B12. Niacin increases so-called good cholesterol (HDL) by preventing the formation of triglycerides, making it a terrific cholesterol drug. Unfortunately, there isn't enough niacin in Red Bull to have this benefit.
Diet Coke Plus is a new formulation fortified with vitamins and minerals. Each can provides 15% of the daily value for niacin and vitamins B6 and B12, and 10% for zinc and magnesium. You'd need to drink almost 7 cans of Diet Coke Plus to get your daily recommended dose of these nutrients. Tava will be fortified with vitamin B-3, vitamin B-6, vitamin E and chromium. You would need to drink 10 cans of Pepsi's Tava to get your recommended daily values of vitamins B & E.
 Now the vitamin enhanced beverage craze has entered the beer industry with Stampede Light. It's described as light pilsner tasting beer fortified with the following vitamins: B1, B2, B3, B5, B6, B9, B12 & folate and is designed to help reduce hangovers. While innovative, the government has a jaundiced view of putting vitamin content on the label and forced this alert. “WARNING – Although Stampede Light contains added vitamins including B1, B2, B3, B5, B6, folate and folic acid, Stampede Light is not a health drink. You should not increase your intake of alcohol because of the presence of added vitamins.
”With health and wellness a top criterion driving consumer beverage choices, it is only natural that marketing managers are attempting to assimilate vitamins and mineral enhancements into their product lines."You can make a product look healthier by simply pouring in maybe a penny's worth of vitamins and minerals," says David Schardt, senior nutritionist for CSPI, a nonprofit organization focused on food safety. "Drinking your vitamins in a soft drink is equivalent to taking a little speck of a multivitamin pill." At this time the jury is out on how successful sales will be from these recent beverage products, but the one thing that seems clear to regulators and health professionals-these are not health drinks. |
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Because it contains huge amounts of Vitamin A. One gram of polar bear liver contains 12 times the daily required amount of Vitamin A (1mg). Overdosing on Vitamin A is very unpleasant with skin itching, drowsiness, headache, joint aches, liver and spleen enlargement. |
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